Before Illesteva launched in 2010, options for designer eyewear at a fair price point were few and far between. A handful of companies control most of the eyewear industry, often forcing brands to prioritize either stylish design or premium craftsmanship. We wanted our customers to never have to make that choice. Our challenge was to modernize the idea of a simple pair of glasses. The name Illesteva was born out of a meeting with one of those skilled artisans, named Luigi Esteva - and a family infatuation with Casablanca heroine Ilsa Lund.