Goodr Sunglasses Controversy: A Big No in Social Marketing

by | Feb 21, 2023 | News

Goodr-Sunglasses-Controversy-twitter

Goodr Sunglasses Controversy

Goodr Sunglasses Controversy: What do a Purple Dragon, Smashed Mirror, and Sunglasses Brand have in common?

So picture this: you, a bright-eyed intern fresh out of college, stroll into work with a killer idea. You’re itching to get your paws on Goodr’s social media because let’s face it, Twitter is where all the cool kids are hanging out these days. You brainstorm like a mad scientist for that one epic idea that’ll take the internet by storm. You think you’ve hit the motherload.

So what do you come up with? A funky, vibrant dragon plush toy, a shattered mirror with a sprinkle of white magic, and a pair of flashy purple sunnies. Boom! You write some snappy copy, snap some rad photos, and hit send. You sit back and bask in your genius. Surely the sales will roll in like a tidal wave!

Now, listen, I’m no marketing whiz, but there are a couple of things that companies should steer clear of. For example, politics and drugs are no-nos in the business world. But apparently, eyewear company Goodr missed the memo back in 2018. They tweeted out a doozy that caused an uproar. They used that same epic photo of the dragon, mirror, and sunnies, and people weren’t too thrilled. Oopsie!

“If you ever go on a run (or a spiritual LSD journey) in the desert, make sure you take these purple shades with orange lenses. If you start hallucinating a crying purple dragon (while Hans Zimmer plays in the background), you’re gonna want him to see your eyes. Trust us.”

The aftermath of Goodr’s tweet was nothing short of a dumpster fire. They never bothered to take down the controversial post from Twitter, but they did remove it from other platforms like Facebook and Instagram. 

The comments on the thread were pouring in fast and it was clear that Goodr’s marketing stunt wasn’t as genius as they thought. One Twitter user even called them out for using poor Figment, the beloved mascot of the “Imagination” pavilion at the Epcot theme park, in an ad that seemed to promote LSD. Bold move. I wouldn’t want to mess with Disney if I were them.

Another user piled on, saying that not only was the post copy way too long, but it was also insensitive and went against everything that runners should be striving for. I mean, come on, a sports sunglasses brand promoting drug use? That’s just comical, not to mention a big no-no in the eyes of the World Anti-Doping Agency. Better watch out, Goodr!