SOJOS Vision has been operating for the past 10 years, collaborating with designers from various countries to create sunglasses known for their style and quality. They've identified issues in the industry, noting that some brands offer fragile frames or unaffordable prices. As a female-founded business, they believe that confidence is key to success for women and that different occasions require different styles. Their mission is to offer high-quality, trendy sunglasses at reasonable prices, empowering women to pursue their dreams with boldness and inspiration.